Hear Mummu Cycling Managing Director, Marcel Berger’s thoughts and review of the 2019 season; including the many high’s, favourite moments and challenges undergone throughout.
He then talks 2020 plans and ambitions for what we are confident is a bright, exciting future for Mummu Cycling.
How would you best summarise Mummu Cycling’s 2019 season?
2019 was a huge year for Mummu Cycling! We successfully delivered more tours to more destinations and created more memories for clients from over 15 countries. Beginning in Adelaide for the Santos Tour Down Under, we had the pleasure of hosting an immersive team experience with team Mitchelton-SCOTT, a partnership which grew through the year to include the Giro d’Italia, Tour de France and La Vuelta.
Our European season began with the Spring Classics where we hosted four tours with over 40 clients. Excitingly, we launched our Mummu Bespoke experiences with Vodafone UK at Paris-Roubaix. Our new offering has been specifically designed for corporate organisations keen to offer unique hospitality for their stakeholders.
We had record numbers at the Giro d’Italia, Tour de France and La Vuelta and our growing global team of expert guides helped deliver memories to over 350 guests across the year. All in all, 2019 was a massive year of growth for Mummu Cycling and we are excited about what 2020 will bring.
Most memorable moments?
Difficult to summarise the moment into only a few, but I am so proud to share that we helped create a range of unique and exclusive opportunities for guests to meet their cycling heroes. This included Tom Boonen dropping in for a beer at the Spring Classics, lunch with Eddy Merckx, Phil Gilbert coming to say hi to our clients after his post-Roubaix media duties, and of course Peter Sagan stopping for a group photo pre-stage at the Tour de France. This is what makes Mummu Cycling special.
With growth comes logistical challenges and the 2019 Tour de France brought just that. During the final week, we had six different tours running in parallel to each other and then throw in some of the weirdest weather I have witnessed. We had three groups on Galibier the day of the landslides and unfortunately had a coach with 25 guests forced to drive through Italy just to get around the road closures. This was a stressful day, but our team managed it perfectly, ensuring that everyone was safe and happy through a trying period.
Our biggest success in 2019 would have to be our fantastic team and how they have helped deliver memories and experiences to cycling fans from around the world. We now have a group of incredible staff across four countries and three continents and their ability to continually deliver world-class cycling experiences is just amazing.
If 2019 was big, the first year of the next decade will be even bigger! Starting with our new partnership with Factor Bikes, Mummu Cycling now offers one of the world’s best, most advanced road bikes to our customers. We are so excited to continue to grow this partnership through exclusive experiences, different bike models and of course unmatched access to Factor’s new team, Israel Start-Up Academy.
We are continuing to focus on our famous Pro Tour Experiences at Grand Tours and Monuments throughout the 2020 season but have expanded our product offering to include Bespoke Experiences at over 12 events throughout the year for corporate and private groups, as well as ride-specific experiences in Australia, Europe, USA and Asia. In true Mummu fashion, all of our trips are designed and/or hosted by our Pro Host Ambassadors which has now expanded to over 15 of the best cyclists in the world.
We also have some exciting announcements to come in the first part of 2020, so stay tuned!