Race Experience
Paris Roubaix
Your First Step on the Cobbles
The crunch underfoot. The hush before the peloton. Feel what it’s like to stand where legends break away.
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Launch Special
Hosted By: Stuart O'Grady
Official Partner: Paris-Roubaix
Trusted: "Time of My Life..."
"Much more than expected..."
The Experience
They call them the Monuments for a reason. Not for ceremony but for what they leave behind. Roads that shape history. Names that stay etched long after the banners come down.
This journey traces the spine of cycling’s north. From Flemish farmland to Roubaix’s concrete ring. Not just watching but walking through the gates. Feel the texture of the race beneath your tires.
Led by Stuart O’Grady and drawn from the same inner circle that defined the Classics, this is about more than where you ride. It’s about who you ride with.
This is not a tour. It’s an invitation to the inside.
11
Days
3
Races
2
Sportives
29
Cobbled Sectors
Moments to Hold Onto
The rides are big, but it’s the little moments you remember most. These are a few you’ll carry home
Insider access
Riders, Radios, and a Breakfast Surprise
Morning ride in the hills. Mid-climb, the radio sparks to life. A voice calls out from the team car. Bidon tossed. A tip on the next corner. It’s not just theatre. It’s the rhythm of being inside.
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Insider access
Giro d'Italia
When a Legend Paused to Chat
Today, he stood beside you, helmet off, smiling, calm before the storm.
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Highlight Inclusions
Ride Access
Guaranteed entry to the Ronde van Vlaanderen and Paris-Roubaix Challenges
Insider Hospitality
VIP viewing at Tour of Flanders and Paris-Roubaix, including race-day access inside the Roubaix velodrome
Legends on the Road
Hosted by Stuart O’Grady, with appearances from those who defined the Classics
Support that Moves With You
Full mechanical and on-road support, plus premium nutrition from 226ers
Immersive Stays
10 nights in comfortable, character-filled hotels designed for cyclists
Curated Culture
Guided local experiences, from Brugge breweries to Roubaix cafés
Paris-Roubaix Champion
17 Tour de France completions
Meet Your Host
Stuart O'Grady
Your journey will be led by a cycling legend who knows the Tour de France inside and out.
Stuart O'Grady is one of Australia's most successful cyclists, with a career spanning two decades at the highest level of the sport. He competed in 17 Tours de France, winning stages and wearing the coveted yellow jersey.
Stuart's intimate knowledge of the Tour, combined with his connections in the professional peloton, provides our guests with unparalleled insights and access that simply aren't available elsewhere.
The Journey
A soft roll into Flanders sets the tone. But it's not the road that makes the welcome. It's the feeling that you’ve entered something bigger. Familiar faces appear, quietly and naturally. You're already inside the story.
Premium Upgrades
For those who want more than memories
Lunch with The Cannibal
The table is round. The room is quiet. And Eddy Merckx is telling you about the time he nearly lost everything—then won anyway. It’s not a talk. It’s not a photo op. It’s a lunch with the greatest of all time. No script. Just a seat across from someone who’s lived what the rest of us only imagine.
- •Limited to 8 Guests
- •Unrepeatable Experience
$999
Beers with Boonen
No microphones. No Q&A. Just two of the biggest Classics legends of the last 20 years, a few cold beers, and a courtyard behind a Flemish pub. The stories are easy. The laughs are real. And for a while, you forget you're not a teammate, too.
- •Limited to 12 Guests
$999
Ride the Best
For those who prefer to travel light but ride heavy, this is your edge. The Factor ViSTA isn’t just a hire bike—it’s a machine built for the rigours of Roubaix. Wide-rim tires smooth the cobbles. The SRAM Force AXS 13-speed drivetrain gives you range and precision to match the terrain. Fitted, dialled, and waiting at the start line.
- •11 Days
$999
We've thought of everything so you don't have to.
What's Included
- 10 nights premium accommodation
- Daily breakfasts and selected group dinners
- Guided rides with expert hosts and on-road support
- Airport transfers and local transport during the tour
- Entry to Ronde van Vlaanderen and Paris-Roubaix Challenge sportives
- VIP hospitality at the Tour of Flanders and Paris-Roubaix
- Santini winter kit and Scicon rain bag
- Nutrition support from 226ers
What's Not Included
- International flights and personal travel insurance
- Alcohol outside of hosted group meals
- Premium upgrade experiences (e.g., lunch with Eddy Merckx, beers with Boonen & Cancellara)
- Bike rental (available upon request)
- Flights and personal travel insurance
How can we help you?
Need to Know
Start Your Journey
From$999